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The paper below appears to represent the reactions to CR
promotion and exercise promotion materials supplied as print
materials or
via the radio in a Western country normal weight population.

Wammes B, Breedveld B, Kremers S, Brug J.
The 'balance intervention' for promoting caloric
compensatory behaviours in
response to overeating: a formative evaluation.
Health Educ Res. 2006 Aug;21(4):527-37. Epub 2006 Apr 10.
PMID: 16606638

To help people prevent weight gain, the Netherlands
Nutrition Centre
initiated the 'balance intervention', which promotes
moderation of food
intake and/or increased physical activity in response to
occasions of
overeating. The aim of this study was to determine whether
intervention
materials were appreciated, encouraged information seeking
and increased
motivation and caloric compensatory behaviours. A
three-group randomized
trial with pre-intervention measures (n=963, response 86%) and
post-intervention measures (n=857) using electronic
questionnaires was
conducted among participants aged 25-40 years, recruited
from an Internet
research panel. The first group received a printed brochure
and electronic
newsletters (print group), the second group was exposed to
radio
advertisements (radio group) and the third group was the
control group.
Multiple regression analyses were used to investigate the
impact of the
materials on self-reported prevalence of overeating,
attitudes, perceived
behavioural control, intentions and compensatory behaviours.
At follow-up,
we found significantly more positive attitudes, intentions
and dietary
action in the print and radio groups. However, participants
who received the
radio advertisement had a significantly lower perceived
behavioural control.
No effects were found on the prevalence of overeating. The
results indicate
that the intervention materials have potential for
increasing people's
attitudes, motivation and self-reported behaviour actions,
with a possible
negative side-effect on perceived behavioural control.